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About us

Global travel relationships
We have built relationships with travel companies in more than 15 countries over 25 years to assist in understanding the complexities of managing your clients across your global channels and it helps that we speak some of their languages too!

15 years of new media learning
We’ve been involved in web marketing in travel and online communities since 1995 and have seen what works and what doesn’t.

With more than 15 years of new media experience as to what really works online we can help you to make those key strategic decisions about where to invest online such as social media and how to measure your activity and drive a return on investment. We can help you to really understand the very latest online trends so that your marketing team is up to speed and can leverage the new media opportunities.

Community Management
We work with tourist boards and other companies to manage their online communities on Facebook and Twitter and also provide social strategies and plans to build engagement with your social audiences.

Social Media Travel Group
We run the Linkedin group for those working in social media in the travel industry and offer company workshops to educate teams about social media and how to integrate it into your business.

Flexible, fast research capability
We offer the very latest in online research programmes to test your marketing campaigns or new products and services and benchmark them against the competition.

We have access to consumer panels and results can be achieved within 24 hours. We can provide advice on how to build feedback and two way dialogue into how you do your daily business with your partners, customers and target audiences.

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Helpful pointers for travel and marketing professionals

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Face Marketing Blog

Conversion matters but what about blog comments?

I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line. 

19 April 2013
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Why a social media staff policy is only a half measure

Many companies have still not implemented any social media policy for their staff and when asked about it they say "we've not had an issue". However this reply that does not help when it's a weekend and the staff handling your social channels suddenly find that your company Twitter, Facebook or Linkedin account is being used by a disgruntled staff member. Nobody knows what to do.

19 March 2013
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Testimonials

“I would recommend Kathryn to any business looking to develop their blogging activity. Her attention to detail is excellent and she is always thinking outside the box.”

Michael Juarez, Head of Marketing and Communications
World Travel Market

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