I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line. 
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Many companies have still not implemented any social media policy for their staff and when asked about it they say "we've not had an issue". However this reply that does not help when it's a weekend and the staff handling your social channels suddenly find that your company Twitter, Facebook or Linkedin account is being used by a disgruntled staff member. Nobody knows what to do. Read More >

I love the phrase “pictures speak a thousand words” and I see Pinterest as the channel that has exploited the real potential of this mantra. 

Last September I was invited with Tom Ollerton of We Are Social to speak at the Linkedin Digital Marketing Group event in London to talk about the value of Pinterest. We had an interesting evening with a very inquisitive audience. I thought I’d update you on some recent Pinterest developments and share some of the learning from this session. Read More >

You may remember that back in August 2011 I wrote a blog about “Content is King” however many social media experts such as Mari Smith have concluded that “Engagement is Queen and she rules the house”.

So I thought I’d share a story about warty pigs and a lost customer engagement opportunity. Read More >

It was a great turnout at the #WTMVision conference in April as 150 travel industry players listened to Euromonitor travel expert Caroline Bremner sharing her predictions on global tourism over the next five years. Mark Frary from Social Travel Market and Travel Perspective then provided a visual feast of 10 travel takeaways on social media best practice. A lively travel industry discussion followed as shown above and expertly chaired by Michael East. Read More >

Many think of the adventure travel market as a world full of young adrenaline junkies, however the growth and scale of this market has boomed considerably over the last decade. Having recently returned from trekking in the Himalayas I was interested to learn from the local guides that the recession and rising student fees had dented their number of young adventurers and they were finding their groups were getting older. Read More >