Some of you may have noticed some blue stars appearing on your Facebook Page. You can see them in our client page example. They are not appearing on all pages for several reasons:
1. The page owner may have turned them off, although it’s unlikely that many know how to do this
2. Your page may not have enough reviews to show a representative rating, especially if you have a small number of fans.
Facebook have been collecting fan reviews for some time and you can see they are nudging into the reviews marketplace. Given the dominance of players like Trip Advisor and the growing integration of reviews into Google maps, they are fighting for a share of this market.
Read More >
Posted: 25/11/2013 17:36:38
Anyone been on a trip which has really changed how you view the world? Having recently returned from the Baltics, I’ve had a taste of what the future of travel has in store. As a free spirit I never like to book more than the first couple of nights of a holiday and prefer to wait until we arrive to plan out our itinerary. The joy of wifi in just about all public areas of the main towns of Estonia was a sheer delight... Read More >
Posted: 02/08/2013 09:57:16
I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line.
Read More >
Posted: 19/04/2013 13:20:55
Many companies have still not implemented any social media policy for their staff and when asked about it they say "we've not had an issue". However this reply that does not help when it's a weekend and the staff handling your social channels suddenly find that your company Twitter, Facebook or Linkedin account is being used by a disgruntled staff member. Nobody knows what to do. Read More >
Posted: 19/03/2013 08:59:23
I love the phrase “pictures speak a thousand words” and I see Pinterest as the channel that has exploited the real potential of this mantra.
Last September I was invited with Tom Ollerton of We Are Social to speak at the Linkedin Digital Marketing Group event in London to talk about the value of Pinterest. We had an interesting evening with a very inquisitive audience. I thought I’d update you on some recent Pinterest developments and share some of the learning from this session. Read More >
Posted: 22/01/2013 15:56:23
You may remember that back in August 2011 I wrote a blog about “Content is King
” however many social media experts such as Mari Smith
have concluded that “Engagement is Queen and she rules the house”.
So I thought I’d share a story about warty pigs and a lost customer engagement opportunity. Read More >
Posted: 02/07/2012 17:08:45