In the bewildering array of social media channels I'm always interested to meet people who have shunned their use because they don't see their competitors using them.  This is especially true in B2B marketing so I was interested in the latest trends in the use of social media in both the B2B and B2C sectors and some of the key benefits shown in this report.
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Posted: 16/06/2015 09:42:44

You may have noticed in your Google Analytics that in many cases the number of mobile users of your website users is now exceeding the number of desktop users. If your website is not mobile friendly this means that more than half your website audience will have a poor online visitor experience.  Read More >
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Posted: 15/04/2015 12:10:29

Many of you will have noticed that less of your fans are actually seeing your posts -   it may on average be only 4% or less of your total fan base.  So you may be wondering if Facebook is worth the effort any more...   

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Posted: 18/02/2015 10:02:31

Some of you may have noticed some blue stars appearing on your Facebook Page. You can see them in our client page example.  They are not appearing on all pages for several reasons:
1. The page owner may have turned them off, although it’s unlikely that many know how to do this
2. Your page may not have enough reviews to show a representative rating, especially if you have a small number of fans.
Facebook have been collecting fan reviews for some time and you can see they are nudging into the reviews marketplace. Given the dominance of players like Trip Advisor and the growing integration of reviews into Google maps, they are fighting for a share of this market. 
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Posted: 25/11/2013 17:36:38

Anyone been on a trip which has really changed how you view the world? Having recently returned from the Baltics, I’ve had a taste of what the future of travel has in store. As a free spirit I never like to book more than the first couple of nights of a holiday and prefer to wait until we arrive to plan out our itinerary. The joy of wifi in just about all public areas of the main towns of Estonia was a sheer delight... Read More >
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Posted: 02/08/2013 09:57:16

I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line. 
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Posted: 19/04/2013 13:20:55

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