Archive for April 2011

 I read with interest Michael’s Stelzner’s recent global survey  on how marketers are using social media and it’s clear that a lot can happen in the twelve months since his 2010 survey. I’m noticing that as the number of seminars and webinars on social media proliferate, businesses are starting to realise the benefits of social media. The survey shows how marketers  are finding use of social media has improved search engine rankings, web traffic and subscribers and what struck me was the 77% of marketers planning to increase their use of video. Read More >
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Posted: 20/04/2011 13:07:21

 For some time I have been musing over why so many people are afraid of social media and why it sometimes takes a while to get clients to agree to proceed with a social media plan. I think those companies that are still dithering about whether to dip their toe into the water would do best to first set up some monitoring of the conversations that are already happening about their brand or industry. There are plenty of tools Read More >
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Posted: 14/04/2011 11:33:41

Some of you may already be aware that there is a fundamental shift about to happen in the UK in the way that Google is going to be ranking websites in the future. It’s known as the "Farmer" or "Panda" update as it is targeting low quality websites called "content farms". Google’s engineers did a recent

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Posted: 06/04/2011 16:20:38

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