Archive for April 2013


I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line. 
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Posted: 19/04/2013 13:20:55


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