Archive for February 2011

A colleague approached me this week with a great travel prize to give away and wanted to know the best way to launch it on Facebook. Competitions and prize draws can be a good way to build engagement with your fans however there are a few bear traps that you need to be aware of. Read More >
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Posted: 21/02/2011 13:31:05

I’ve been working with a client who is launching their social media presence and I thought it would be helpful to share some learning on what appears to be working best. Some of you may have read the article in the Times  which was suggesting to consumers that they use a company’s Twitter page to make a complaint if they have been frustrated with their regular customer services. You may therefore see an increase in your customer complaints on Twitter as the national media suggest trying this approach.

Having emphasized previously the importance of measuring your social media activity activity I thought that you might be interested to know how some global brands have measured up so far and what we can learn from this.

Here are some examples of how companies have launched their social media channels...


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Posted: 16/02/2011 21:11:27

I was intrigued to see a post this week on my Facebook page from a trusted colleague Leon Benjamin reminding us that it was predicted back in 2004 at Ecademy that the network would be female.  He was commenting on a video by Johanna Blakley about social media and the end of gender on TED. 

She was explaining the disconnect between old ad rates, still based on demographics, when in fact social media tells us much more about shared interests which do not follow the old rules of traditional media. Johanna shows us how women outnumber men in every age demographic using social media. This is having a big impact on traditional media which must adapt or die. Fast Company had a great article last month on.....
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Posted: 09/02/2011 21:36:18

Some of you may have read over the weekend at Reuters  that Linkedin is gearing up for an IPO, hoping to raise 110GBP million. The company was co-founded in 2002 by ex Paypal executive Reid Hoffman and now has over 90 million users  (4m in UK) using it for business networking, prospecting and recruitment. Reuters are predicting that this may trigger more web company IPOs. Company valuations are quite eye watering for the raft of Social players such as Facebook which are now claiming to be worth $50US billion.
Linkedin has been coming of age and has even started to....
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Posted: 02/02/2011 23:28:45

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