This blog gives anyone new to social media an introduction to the key social media channels and reasons why you should consider using them for your business and explains where to begin. Read More >

It’s clear that Google have now rattled a lot of travel players and especially the price comparison sites with the latest news that Google has acquired ITA Software. Read More >

I was discussing brands this week with some of my clients and was interested to learn that Amazon has now crept into number two global retail brand position without a single shop front. Read More >

It was a welcome signal that Unilever, one of the FMCG giants has finally recognised the power of digital marketing and has decided to double its spend in this area.¹ It has recognised that many of its customers are watching less TV and spending more time on the internet and on their mobile phones. I’m sure their traditional marketing agencies are now thinking about how their marketing is going to become that much more measurable and the accountability this will bring for their campaigns. Read More >