Archive for June 2011

I was in Venice at our annual ITT travel conference this month and was treated to some of the pearls of business wisdom from ex Tesco chief Sir Terry Leahy which are simple but very powerful:

1. Find the truth
2. Audacious goals
3. Vision, Values and Culture
     - Tesco’s were very simple so all staff could embrace them:
      - No 1 Choice in UK
     - Be as strong in non food as in food
     - Become leader in global retailing
     - No one tries harder for the customer
     - Treat people how we like to be treated

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Posted: 28/06/2011 09:40:11

My view is that many companies in the travel industry are not embracing social media and are just “playing at it”. There are plenty of dead travel communities full of sales speak that bear witness to this. Several travel companies have had to take down their social sites as they were not able to cope when they launched their Facebook pages as they had not thought through how they would respond. The sceptics reading this may well point to the recent plateau in the number of UK and US Facebook users as evidence that the social media bubble has burst as UK loses 100,000 of its 30million users in May 2011. However the issue is the myriad of ill conceived pages launched and not that social media is not powerful. Read More >
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Posted: 21/06/2011 13:17:28

Here are some top 10 tips to improve awareness and stickiness of your blogs if you have one of those blogs with few eyeballs. If you are looking at the pros and cons of doing it yourself versus outsourcing the task to bloggers or copywriters, this blog should also help you. Read More >
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Posted: 14/06/2011 01:02:51

In response to Keith William’s comments last week on my social media blog at Enterprise Britain  I thought I would provide some “proofs” that demonstrate that social media can deliver a return on investment.

To address Keith’s healthy scepticism I thought I would focus on how to measure your social media and examples of companies who have invested in social media and what they have achieved.

Benefits from using social media
First let’s look at some recent research with marketers..

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Posted: 02/06/2011 13:11:29

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