Archive for May 2011
I read with interest Keith Williams' post today at Enterprise Britain entitled “Marketing and Selling in the Digital Age” thinking I would learn about digital marketing but what I did learn is that someone who has clearly understood the fundamentals of marketing has not understood how social media could make his communications that much more effective.
It’s a common problem that many companies are wrestling with. They think that all they have to do is stick up their Facebook and Twitter page and their fans and followers will appear. Read More >
Posted: 25/05/2011 14:38:14
I thought some healthy debate is in order on whether social media wastes time or saves money. I learnt last week in the social media success summit #SMSS11 with Mari Smith that Thursdays and Fridays are often good days for making Facebook posts. This shows we use Facebook more as we approach the weekend. As so many of the UK population already has smart phones (see my blog last week with all the usage stats) there is nothing that any employer can really do to police this other than ban mobile phone usage. This has happened in some contact centres as companies are told to comply with the new payment card industry (PCI) processing regulations to minimise card fraud.
However there are a lot of organisations which have not just banned Facebook but have banned all social media channels, including Linkedin. This means that they are missing out on key opportunities ... Read More >
Posted: 19/05/2011 18:35:54
For those of you still undecided about mobile applications for your customers, I thought I would share some data on the rapid growth in the ownership of smartphones in the UK which may prompt some action. Having just read the latest Wired article on the “Android Invasion”, it is clear that although iPhone has been one of the most popular phones, Android is forecast to dominate market share in the smartphone market.
Of course the first place to start for any company wanting to develop a smart phone application is to Read More >
Posted: 13/05/2011 18:36:11
I’ve had my head fixed in front of my PC the last few evenings learning by webinar more about social media from the US. I wanted to share some key learnings this week based on working with some clients and as a participant in the Social Media Success Summit 2011 (#SMSS11) run by Michael Stelzner in the US.
One of the key issues in social media is.. Read More >
Posted: 05/05/2011 23:52:32