Archive for November 2011


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This year felt quite special at World Travel Market – the fact that it’s WTM’s 32nd year is even more of a testament to its continued success. Having an opportunity to see behind the scenes and to better understand all the work that goes into making WTM such a unique show was a great learning experience. I thought I’d run through some of the highlights Read More >
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Posted: 22/11/2011 23:17:53


It took a herculean effort to squeeze into the meeting room where delegates were packed in like sardines to hear Clemont Wong and Florence Kaci from Phocuswright share their latest insights into the travel trends of the French, German and UK visitor. The research was carried out with consumers and travel suppliers in each market in  2011. The presenters confirmed that they might have to dampen the enthusiasm of their conclusions given the recent economic and euro situation. Read More >
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Posted: 17/11/2011 21:55:21


The Silk Road Challenge

15 November 2011

For those intrepid travellers that may already know the Silk Road route, it has been famous for centuries as the 12,000 km trade route and was recorded back in 100BC when a Chinese expedition set off West to purchases horses in Central Asia, where they learned that silk was highly prized in the bazaars. UNWTO revived the Silk Road as a tourism route and project in 1993 which includes 25 countries. Read More >
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Posted: 15/11/2011 22:51:49


This session on how to do video blogging included some key video experts such as Lisa Lubin from LLMedia,
Matt Carroll from Media Ark and Julie Daniels from NutshellVideo.co.uk. Matt kicked off the session with a summary of our addiction to watching videos as at June 2011, 26 million of us watched a staggering 2.3billion videos online. The amount spent on videos has doubled in the past year to £45 million. Smartphones and ipads have driven this consumption of video anytime, anywhere.

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Posted: 10/11/2011 22:33:44


It was hard to predict there was going to be so much demand for social media learning at the World Travel Market (WTM). Fortunately WTM came to the rescue and the capacity was doubled enabling more to squeeze in to enjoy the social media sessions in the North Hall rooms.

Mark Frary explained how Social Travel Market came about as a result of an idea in a pub some time ago with veteran Sunday Times online travel writer Steve Keenan. As a couple of “old school hacks” they determined that it was a case of “evolve or die”.
 

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Posted: 09/11/2011 22:23:09


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