Archive for November 2010


Let’s look at feedback first. If you work in the travel industry and have previously not bothered to collect any customer feedback then you are in for a shock. These are the companies struggling to manage their Facebook pages. Their customers are finding that if they do not have another outlet this is a place to voice their views about any gripes they have with their customer service if they have not been listened to in the past. Read More >
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Posted: 20/11/2010 15:26:26


Knowing that Stephen Fry has still not rejoined the Twitter fraternity given his falling out with Twitter followers I thought I’d focus this week’s musings on why we should  bother to tweet at all. Some of you may be of the opinion that Twittering is only for rock stars or movie stars. There are now a growing number of businesses both large and small that are gaining traction and making money with Twitter. Dell is already claiming to be making $7m USD from its Twitter site. Read More >
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Posted: 15/11/2010 16:28:45


I was sitting in a meeting this week with a prospective client and they were trying to figure out how they could justify an investment in social media. When you have to weigh up the pros and cons of social media versus other places for your money it’s important to measure what you do without drowning in numbers.
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Posted: 04/11/2010 17:57:08


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