Case Studies


The concept behind the business is unusual and the work we undertook was heavily focused on briefing the essence of the offer. Overall Face Marketing project managed the design and build of a new website, video, blog and social sites for ACQSYS, working closely with agency i.e. marketing to deliver the website, stationery design, direct mail leaflet, an email template page header and the Facebook header. The site was delivered in one month.

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Air Miles

The brief was to deliver the first interactive online ecommerce travel site in the UK working closely with the IT Director. The site was delivered on time and on budget working closely with BA and other key business partners.

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Run Ultra

The brief was to deliver a new responsive site for the global community of ultra runners. This was a new business and site at

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The Bahamas Tourist Office

We have been increasing the level of fan engagement, week on week by between 67-100% and ran a very successful social media workshop for the team

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British Airways (BA)

This project involved training up the core BA marketing teams from UK, Europe and Dubai on emarketing skills.

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Center Parcs

Face Marketing was commissioned to develop and roll out the Social Media Strategy for Center Parcs. The business had no social media channels in place. Within 3 months Face Marketing had developed the overall strategy and the roadmap for the social media channels using the customer insights from the customer research. The Facebook channel was developed in 6 weeks.

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Kathryn Bullock worked closely with the development team to develop their corporate foreign exchange strategy and set up a customer service quality programme

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Developing the UK corporate strategy for this hotel booking agency business. Working closely with the new sales team and carrying out research to identify the best industry sectors to target.

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National Trust

The National Trust is just one of the leisure businesses which has benefited from our innovative relationship approach to marketing.

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Opodo is just one of the businesses which has benefited from our innovative relationship approach to marketing.

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Going Places

Kathryn worked with the front line agency staff to develop a market growth programme. The programme involved market research on the local social demographics of each agency and training the front line staff in core marketing skills.

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Tourism Thailand

We have doubled both the number of fans and the level of fan engagement to five times the average with posts achieving up to 14% virality. We have increased the fan base of FanclubThailand by approximately 1,000 fans a month from 4,000 to over 11,000 in approximately 4 months.

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World Travel Market

Face Marketing worked closely with the World Travel Market (WTM) team to set up the first blogging programme for this global event organiser.

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Face Marketing Blog

Which social channels are marketers going to focus on next?

 In the bewildering array of social media channels I'm always interested to meet people who have shunned their use because they don't see their competitors using them.  This is especially true in B2B marketing so I was interested in the latest trends in the use of social media in both the B2B and B2C sectors and some of the key benefits shown in this report.

16 June 2015
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Google gives priority in search to mobile friendly websites

You may have noticed in your Google Analytics that in many cases the number of mobile users of your website users is now exceeding the number of desktop users. If your website is not mobile friendly this means that more than half your website audience will have a poor online visitor experience. 

15 April 2015
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“Just wanted to say that I thought your session on Thursday was spectacular.

The feedback has been unanimous in its praise – the delegates found it very useful. I was impressed that you had gone to the trouble of tailoring the case studies to the organisations in the audience. Many thanks for your help.”
Alex Singleton,  
PR Consultant & TV Commentator
Former Daily Telegraph Journalist 

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