Face Marketing helps ACQSYS exceed expectations within the first 6 months
ACQSYS is the concept of Bill Howie, who set up this unique asset management business in 2011, providing a recovery service for manufacturers, distributors and retailers who deliver products in re-usable transit equipment.
It’s estimated that over £200 million is lost each year through misplaced or stolen transit equipment. ACQSYS reduces these losses by recovering the missing equipment and preventing further theft and misappropriation.
How did we support ACQSYS?
The concept behind the business is unusual and the work we undertook was heavily focused on briefing the essence of the offer. Overall Face Marketing project managed the design and build of a new website, video, blog and social sites for ACQSYS, working closely with agency i.e. marketing to deliver the website, stationery design, direct mail leaflet, an email template page header and the Facebook header. The site was delivered in one month.
The team approach enabled i.e marketing to deliver striking and forceful graphics which supported clear and concise messaging. Face Marketing are managing the site and online customer communications and have achieved considerable success with from their outreach programme on sites such as Linkedin, with customer online newsletter response rates of over 25%.
Six months on from launching the website, ACQSYS are exceeding expectations and are extremely pleased with the progress of the business. The marketing communications briefed and managed by Face Marketing and delivered by i.e. marketing have played a significant part in this success, Bill Howie commented; “we could not have achieved this success without an effective website”. The site continues to maintain its top position in Google search for key search terms such as transit equipment theft and recovery and the online newsletters deliver a significant number of quality leads for the business.
Bill further comments “ie marketing were asked to produce a website from scratch, with no prior experience in our sector or understanding of the market we were addressing. They very quickly understood what we needed with help from Face Marketing and delivered a great product on time. I would recommend them without hesitation.”
ACQSYS is just one of the new fast growing businesses benefiting from our innovative relationship approach to marketing. If you’d like to know how a socialized website and customer driven marketing plan could benefit your business, then please call on +44 (0) 20 7274 6302 or let us know how we can help.