Face marketing banner

National Trust

The brief was to develop the Customer Strategy for the National Trust.

A cross functional team was developed and managed to ensure participation across the business with a clear focus on serving the customer from cradle to grave with the  use of the Customer Journey model to build lifetime value. A segmentation of the customer base was carried out with clear customer propositions for customers at each lifestage. 

The National Trust substantially increased its membership and retention rates following roll out of the strategy and alignment of the organisation around meeting customer needs. The work was written up as a formal case study for the Marketing Journal Market Leader in Spring 2005.

The National Trust is just one of the leisure businesses which has benefited from our innovative relationship approach to marketing.

If you’d like to know how a focused customer strategy could benefit your business, then please call on +44 (0) 20 7274 6302 or let us know how we can help.

Register for free updates >
Helpful pointers for travel and marketing professionals

Follow Face Marketing for up to the minute insights:

  • Twitter logo
  • Facebook Logo
  • LinkedIn Logo
  • Pinterest Logo
  • Skype Logo
  • RSS Feed Logo

Face Marketing Blog

Which social channels are marketers going to focus on next?

 In the bewildering array of social media channels I'm always interested to meet people who have shunned their use because they don't see their competitors using them.  This is especially true in B2B marketing so I was interested in the latest trends in the use of social media in both the B2B and B2C sectors and some of the key benefits shown in this report.

16 June 2015
read more >

Google gives priority in search to mobile friendly websites

You may have noticed in your Google Analytics that in many cases the number of mobile users of your website users is now exceeding the number of desktop users. If your website is not mobile friendly this means that more than half your website audience will have a poor online visitor experience. 

15 April 2015
read more >


Kathryn delivered a pivotal project within the business that enabled us to communicate effectively with our customers though new marketing channels that had previously not worked for us. She has a way with people that has embedded social media into the organisation’s culture.

Sales and Marketing Director
Large UK Leisure Organisation

read more >