Conversion matters but what about blog comments?
I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line.
19 April 2013
read more >Why a social media staff policy is only a half measure
Many companies have still not implemented any social media policy for their staff and when asked about it they say "we've not had an issue". However this reply that does not help when it's a weekend and the staff handling your social channels suddenly find that your company Twitter, Facebook or Linkedin account is being used by a disgruntled staff member. Nobody knows what to do.
19 March 2013
read more >