Which social channels are marketers going to focus on next?
In the bewildering array of social media channels I'm always interested to meet people who have shunned their use because they don't see their competitors using them. This is especially true in B2B marketing so I was interested in the latest trends in the use of social media in both the B2B and B2C sectors and some of the key benefits shown in this report.
Google gives priority in search to mobile friendly websites
You may have noticed in your Google Analytics that in many cases the number of mobile users of your website users is now exceeding the number of desktop users. If your website is not mobile friendly this means that more than half your website audience will have a poor online visitor experience.
15 April 2015
read more >