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The decline of organic reach - is Facebook still worth the effort?

Many of you will have noticed that less of your fans are actually seeing your posts -   it may on average be only 4% or less of your total fan base.  So you may be wondering if Facebook is worth the effort any more...   

 

18 February 2015
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What's the new star rating on Facebook pages all about?

Some of you may have noticed some blue stars appearing on your Facebook Page. You can see them in our client page example.  They are not appearing on all pages for several reasons:
1. The page owner may have turned them off, although it’s unlikely that many know how to do this
2. Your page may not have enough reviews to show a representative rating, especially if you have a small number of fans.
 
Facebook have been collecting fan reviews for some time and you can see they are nudging into the reviews marketplace. Given the dominance of players like Trip Advisor and the growing integration of reviews into Google maps, they are fighting for a share of this market. 

25 November 2013
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