Benefiting from social media is easier than you think!

Q: Do you need help understanding how your customers are using social media?

Q: Are you wrestling with social media and want to understand where to start and how to measure your return on investment?

Q: Are you confused and looking for some jargon-free help to make sense of the opportunities in social media?

Face Marketing can help. We are an innovative relationship marketing company that uses the best of the web to help travel related businesses build communities and transform interaction with their brand.

Talk to us about arranging:

- an independent review of your marketing activity

- or providing your community management

- or a social media training programme that will enable your business to benefit from social media

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Face Marketing Blog

Conversion matters but what about blog comments?

I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line.

19 April 2013

Why a social media staff policy is only a half measure

Many companies have still not implemented any social media policy for their staff and when asked about it they say "we've not had an issue". However this reply that does not help when it's a weekend and the staff handling your social channels suddenly find that your company Twitter, Facebook or Linkedin account is being used by a disgruntled staff member. Nobody knows what to do.

19 March 2013

Testimonials

“Kathryn helped us get organised and start to shift our culture to kick-off our social media strategy. Her passion for the discipline is infectious”

Colin Whaley, Sales & Marketing Director Center Parcs UK