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News

June 2012
Face Marketing addresses the members of The Tourism Society and shares her top ten low cost social media tips.
 
May 2012
Face Marketing speaks at the Tourism Management Institute Annual Conference for UK tourism organisations
 
April 2012
Face Marketing is appointed to provide social media services to the Thailand Tourist Authority.
 
March 2012
Face Marketing is invited to speak to the members of  HOSPA (Hospitality, Finance,  Revenue Management and IT professionals) and Barclays Corporate Clients

Feb 2012

Face Marketing is appointed to provide social media services to The Bahamas Tourist Office.

Nov 2011
Face Marketing runs expert social media clinics at the World Travel Market.

Oct 2011
Face Marketing launches new website for asset recovery client
ACQSYS
Launch of the Face Marketing social media
webinars.
Social media travel soiree on October 3rd

Sept 2011
Face Marketing is appointed to blog for the World Travel Market conference.

Click here to read the
WTM blogs.  
 

June 2011  
Key insights from the ITT conference in Venice are shared and Face Marketing holds its first Social Media Business Class webinar session with delegates from around the world.

April 2011
We summarise some recent learnings in social media and travel blogs on recent travels in Nepal and Romania are shared.
  
March 2011
We created the Social Media Travel Group on Linkedin. Come and join the online disussions and share tips .


February 2011
As the battles rage on the streets of Egypt I am amazed by the power of social media to enable the gathering of so many people in such a short time. Facebook has enabled me to appreciate some insider views of the situation from an Egyptian friend – and I hope that peace can return to the streets soon.

The AWTE Christmas lunch was great fun and I enjoyed the beautiful voice of the Zimbabwean singer Henry Olonga. I sped off to Columbia the next day to enjoy a very relaxing holiday. I can confirm that it is one of the hidden gems of South America with very friendly people and stunning scenery ...

Articles include
:
MySpace on the market
SeeClickFix
Twitter TV out now
Want to buy a fan?
Read more>

December 2010
It was a beautiful snowy scene outside the window this morning which I wanted to share with you whilst wishing you an early Merry Christmas and a Happy New Year.

It has been a busy few months rolling out new social media channels for my clients and learning from the many conversations happening on them. Training clients and their moderators on how the new channels work has been fun, especially as they are changing all the time......

Articles include:
Facebook vs Google,  
Online group buying goes mainstream
Browser Wars
The growth of moblogging and the rise of the mum blogger
Read more
 >

September 2010
Welcome to the September issue of the Face Marketing e-newsletter, and thank you for all the fantastic feedback on the previous edition. It has been a busy August as I’ve been working, with a client team, on a social media roll-out in the leisure sector. In this issue I want to share with you some key learnings in social media marketing through our roundup of blogs and news stories and keep you informed of imminent travel industry events.

Articles include:
Geolocation services gain influence in the travel industry
Adtronik plans a major media trial
Social media outstrips Google searches
Read more >

July 2010
I am excited to announce the launch of Face Marketing, a new social media marketing agency that is focused on the needs of the travel industry. Our purpose is to help companies optimise social media to successfully engage with their customers. We would love to hear about any marketing challenges you are struggling with and see whether we can help.

Read more >

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Face Marketing Blog

Conversion matters but what about blog comments?

I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line. 

19 April 2013
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Why a social media staff policy is only a half measure

Many companies have still not implemented any social media policy for their staff and when asked about it they say "we've not had an issue". However this reply that does not help when it's a weekend and the staff handling your social channels suddenly find that your company Twitter, Facebook or Linkedin account is being used by a disgruntled staff member. Nobody knows what to do.

19 March 2013
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