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Brand building

There is some emerging evidence that social media marketing can assist with brand building as well as driving purchases.

Recent research carried out in March 2010 from Nielsen involving 800,000 Facebook users, 125 campaigns and 75 brand advertisers such as Virgin America, has shown how social media can improve ad recall by over 16%, brand awareness by 8% and purchase intent by 8%.

For a discussion on how social media marketing can improve your brand awareness please contact us.

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Face Marketing Blog

Google gives priority in search to mobile friendly websites

You may have noticed in your Google Analytics that in many cases the number of mobile users of your website users is now exceeding the number of desktop users. If your website is not mobile friendly this means that more than half your website audience will have a poor online visitor experience. 

15 April 2015
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The decline of organic reach - is Facebook still worth the effort?

Many of you will have noticed that less of your fans are actually seeing your posts -   it may on average be only 4% or less of your total fan base.  So you may be wondering if Facebook is worth the effort any more...   

 

18 February 2015
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