Brand building

There is some emerging evidence that social media marketing can assist with brand building as well as driving purchases.

Recent research carried out in March 2010 from Nielsen involving 800,000 Facebook users, 125 campaigns and 75 brand advertisers such as Virgin America, has shown how social media can improve ad recall by over 16%, brand awareness by 8% and purchase intent by 8%.

For a discussion on how social media marketing can improve your brand awareness please contact us.

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10 lessons learnt in social media

Facebook had their first conference[1] last week to educate businesses as to their new marketing opportunities. They updated their pages to the new timeline format overnight on the 29th March leaving a few companies with some bare Facebook pages the next day.

11 April 2012

Russia – a new outbound, lates market

As the low cost carriers have taught many Europeans to book our travel early, the Russians are still last minute bookers, often less than 30 days before departure, 75% of leisure trips are booked within 14 days.