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We have a range of tools we use to measure the brand sentiment as to whether its positive, negative or neutral and conversations happening about your brand on third party sites.

Whilst brand sentiment tracking is a relatively new discipline and our language can be ambiguous (especially in a short tweet) it is improving fast.

Monitoring can really assist a brand to understand where they need to take measures to improve their brand reputation and avert any public relations disaster by responding to negative feedback and engaging with customers on third party review channels such as Trip Advisor and other review sites.
The listening phase
This is often one of the most important phases of our work with clients as they discover
the level of online conversation happening about their brand.
We offer affordable solutions from £500 a month + VAT for brand tracking on the internet supported by a dashboard that can help to track the most important metrics to show the success of your marketing activity. We not only share the results but shape plans which can help to improve current brand perceptions.
Lead generation opportunities
We often find that brand monitoring and tracking responses and activity on social and email channels can deliver lead generation opportunities.
We can then match these opportunities with customer service and outbound sales activities to deliver positive ROI and improve look to book conversion ratios.

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Face Marketing Blog

Which social channels are marketers going to focus on next?

 In the bewildering array of social media channels I'm always interested to meet people who have shunned their use because they don't see their competitors using them.  This is especially true in B2B marketing so I was interested in the latest trends in the use of social media in both the B2B and B2C sectors and some of the key benefits shown in this report.

16 June 2015
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You may have noticed in your Google Analytics that in many cases the number of mobile users of your website users is now exceeding the number of desktop users. If your website is not mobile friendly this means that more than half your website audience will have a poor online visitor experience. 

15 April 2015
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“I strongly recommend Kathryn and she will help move your social media marketing to levels you can now probably only dream of.” 

Dirk Van Dijl
Editor, Enterprise Britain
Director CrowdAhead Ltd

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