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Monitoring

We have a range of tools we use to measure the brand sentiment as to whether its positive, negative or neutral and conversations happening about your brand on third party sites.

Whilst brand sentiment tracking is a relatively new discipline and our language can be ambiguous (especially in a short tweet) it is improving fast.

Monitoring can really assist a brand to understand where they need to take measures to improve their brand reputation and avert any public relations disaster by responding to negative feedback and engaging with customers on third party review channels such as Trip Advisor and other review sites.
 
The listening phase
This is often one of the most important phases of our work with clients as they discover
the level of online conversation happening about their brand.
 
We offer affordable solutions from £500 a month + VAT for brand tracking on the internet supported by a dashboard that can help to track the most important metrics to show the success of your marketing activity. We not only share the results but shape plans which can help to improve current brand perceptions.
 
Lead generation opportunities
We often find that brand monitoring and tracking responses and activity on social and email channels can deliver lead generation opportunities.
 
We can then match these opportunities with customer service and outbound sales activities to deliver positive ROI and improve look to book conversion ratios.
 

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