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Research & Testing

We have organised a raft of different research projects for clients as listed below:
Examples of our research projects

1. Mystery shopping to determine the quality of customer service delivered.
2. Qualitative one to one telephone research with existing B2B clients to understand the quality of the current service provided to a corporate travel provider.
3. Research with prospective distribution partners to help to shape the value proposition for a large online travel agency wishing to host its booking engine on their sites.
4. Research to determine the current usage of a travel booking engine.
5. Sourcing the right quality of database leads for a B2B company wanting to reach retailers who would have a need for their asset recovery service.
6. Perceptual mapping and consumer testing of a new travel product before launch in the marketplace.
7. Desk research on the best market sectors and decision makers to target for a new B2B product and acquisition of a third party database to support the launch of a new B2B service in the retail and manufacturing industries.
We follow best practice in research
Face Marketing abides by the Market Research Society Code of Conduct which aims to protect the interests of survey respondents and their confidentiality.   In line with normal market research practice, a list of those interviewed for any market research conducted on behalf of our clients would be published but the name of the individual respondent would not be revealed.
Please contact us if you
-          have a specific research need
-          need to know more about the preferences and needs of your customers.
-          want to acquire new customers but don’t know how to reach them cost effectively.

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Face Marketing Blog

Which social channels are marketers going to focus on next?

 In the bewildering array of social media channels I'm always interested to meet people who have shunned their use because they don't see their competitors using them.  This is especially true in B2B marketing so I was interested in the latest trends in the use of social media in both the B2B and B2C sectors and some of the key benefits shown in this report.

16 June 2015
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Google gives priority in search to mobile friendly websites

You may have noticed in your Google Analytics that in many cases the number of mobile users of your website users is now exceeding the number of desktop users. If your website is not mobile friendly this means that more than half your website audience will have a poor online visitor experience. 

15 April 2015
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 “Kathryn's energy and drive are infectious and her innovative knowledge of marketing to and within the travel and tour sectors is second to none.”

Jon Hammond
Director of That-Dress Ltd.

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