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Services

Expertise in use of social media
We are active bloggers, social network users and online community builders with experience dating back to 2000 to provide the deep understanding that you need to understand how social networks really work.

"Word of Mouth" marketing insights
We can explain how social media connects with your other marketing channels to ensure you take an integrated approach and are ready for the cultural shifts that social media often demands from your organisation.

Customers come first
Marketing journals have been written about our pioneering work over the years in customer driven strategy with clients such as the National Trust. We always put your customers first in all our marketing and strategy work to develop the "listening organisation" - a key criteria for rollout of a successful social media strategy. Click here for a pdf version of the National Trust case study

Proven marketing plans
We have proven marketing plans to show you step by step how to roll out your online and social media strategy based on your chosen strategic objectives.

Here are some of the services we can deliver:

  • Social media strategies
  • Community Management (we have a team that can manage your social pages)
  • Strategic review of your current marketing activity
  • Webinars
  • Training programmes and workshops on any aspect of digital marketing
  • Launch and meet the trade programmes
  • Online travel communities (both consumer, trade and opinion formers)
  • Market entry strategy
  • New product launch campaign
  • Email acquisition programme
  • One to One sessions with UK Travel Trade
  • Meet the trade programme
  • Educationals
  • Feasibility studies
  • Customer research programmes
  • New customer acquisition programme
  • Unique social network advertising campaigns into relevant social networks
  • How to monetise your content programmes

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Face Marketing Blog

Conversion matters but what about blog comments?

I’ve been emphasizing recently how important it is to constantly track and look at how you can optimise your conversion rates on your ecommerce sites. You can imagine how Amazon tracks their daily conversion metrics and are constantly tweaking their site to optimise their conversion ratio. Even a fraction of a percentage point improvement would in their case deliver a huge difference to the bottom line. 

19 April 2013
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Why a social media staff policy is only a half measure

Many companies have still not implemented any social media policy for their staff and when asked about it they say "we've not had an issue". However this reply that does not help when it's a weekend and the staff handling your social channels suddenly find that your company Twitter, Facebook or Linkedin account is being used by a disgruntled staff member. Nobody knows what to do.

19 March 2013
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