Come and join the Social Media Hotel and Travel Workshop 2012 and learn how to create a “Socially driven business”. This workshop is specially designed to meet the needs of companies like yours in the hospitality and travel industry.
Social Media travel specialist Face Marketing in partnership with revenue management experts Revenue by Design will be running a one day Social Media Workshop in response to demand for learning on social media, tailored to those working in the hospitality and travel industry.
The programme will run on Friday 23 March 2012 at a central London location from 9.30am to 4.30pm. It will feature practitioner and social media expert Kathryn Bullock from Face Marketing in the UK who will share her learning, developed over twenty years of working with travel clients and Ally Dombey who has as many years of working with hotels on their revenue management and marketing needs.
Face Marketing has provided successful seminars at the Travel Technology Show in February 2011, the Eye for Travel Social Media conference in Amsterdam in October 2011 and for the successful World Travel Market Social Media webinar series in November 2011. Kathryn will bring her extensive knowledge and travel industry experience to this programme as outlined in her profile below and share a raft of tools and tips on how to get the best out of social media channels.
If there is one travel industry training workshop to attend this year – this is it. We are real practitioners and we will make sure that you leave with a full toolkit of ways to develop your social media activity in a customer centric way. We focus on strategies that are not about campaigns, software or technology box but are about planning for social in the right way. We will not bamboozle you with jargon but help you to figure out a solution that will be right for your customers.
The 2012 workshop will run as follows:
Friday 23 March 2012
09.00 – 09.30 Coffee and Registration
09.30 – 10.00 Welcome and Introductions
What is social media? – different types
Why is social media important?
How are leisure and business travellers changing how they book travel?
What does the travel research tell us?
The importance of reviews and good content
Q&A session
10.00 – 11.00 How to put your social media monitoring and research plan together.
What to look for and how to set up your listening programme.
11.00 – 11.15 Coffee Break
11.15 - 12.30 Profiling your competitors & checking your reviews
This practical exercise will help you to better understand your market and USPs in social media.
12.30 - 13.00 How to develop your content plan
This session will show you how to plan your content for your social media channels and provide a framework you can take away to use with key tips on types of content that can work best on each type of social channel.
13.00 – 14.00 Lunch
14.00 – 15.00 How to set objectives and educate your team
What are the pitfalls and how to avoid them?
How to set up your social media communities and policies
How to manage your customer reviews- key process changes needed.
15.00 – 16.00 Tackling your customer pain points
This practical exercise will assist in focusing on your customer core needs and assessing how social media can help to address any unmet customer needs
16.00 – 16.30 Feedback and Summary session
Summary of learning on social media
How social media fits with your other marketing channels
Questions and Answers
16.30 Close of Workshop
Who should attend?
This social media workshop is designed for:
Board Directors, Marketing Directors and Managers, VPs of Marketing, VPs of Sales, Owners, Directors, Hotel General Managers, Customer Service Directors and Managers, CIOs, Heads of Digital, CRM, VP of Online, Ecommerce and Commercial Directors and those involved in Strategy and long term planning for their organization.
Why should you come?
If you are struggling to launch your social media plans or are finding it a challenge to attract fans and followers you will receive many useful tips. If you are finding your channels have become “monster help desks” then this programme will help you.
We will also be supporting the workshop with membership of the Linkedin Social Media Travel Group offering opportunities to network with other colleagues in the travel industry worldwide, to share best practice and knowledge.
Bonus for early bird signups
We shall also offer the chance to have a free audit of your social media channels with the Workshop Leader to evaluate your current social strategy following the programme for the first 10 people who sign up for this workshop.
Industry and Sector Focus
We will be including case studies in Travel, Leisure and Hospitality. The workshop programme is suitable for organizations and hotels engaged in business and leisure travel.
Whether your organization is large or small we will be tailoring the presentations to ensure that whatever the size of your business, there will be plenty of takeaways for you.