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Dear Customer

Welcome to the December issue of the Face Marketing e-newsletter.

It was a beautiful snowy scene outside the window this morning which I wanted to share with you whilst wishing you an early Merry Christmas and a Happy New Year.

It has been a busy few months rolling out new social media channels for my clients and learning from the many conversations happening on them. Training clients and their moderators on how the new channels work has been fun, especially as they are changing all the time. We’ve also been reviewing processes to ensure that all customer input on the new channels is incorporated into the business.

I’ve been blogging and sharing a lot of learning so do have a read of the past weeks’ blogs as you will find lots of hints and tips below.

I hope to see many of you at the AWTE Christmas lunch on Weds 8th December in London and do come and say hello and book a ticket if you have not already done so.

We are always keen to increase our newsletter circulation so if you know someone who you think might find our blogs of help in learning about social media please let us know or forward them the following link http://bit.ly/hTDr0I

I hope you manage to stay warm and have a great Christmas holiday.

Best Wishes

Kathryn

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I hope you find our blogs thought provoking and helpful as listed below.

Why should my company have a blog?
02 December 2010 read more >

Why do customer reviews and engagement matter?
20 November 2010 read more >

Why should we bother to tweet and why is Twitter important?
15 November 2010 read more >

How do you measure the impact of Social Media on your business?
04 November 2010 read more >

How "Social" is your organisation and why does it matter?
29 October 2010 read more >

Greater customer access to their records = improved customer engagement
14 October 2010 read more >

Reaching into online communities
01 October 2010 read more >
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Facebook vs Google

We’ve seen Facebook going head to head with Google as it tries to persuade you to make Facebook your home page and we’ve seen the launch of Google places to rival Foursquare. Search is becoming more “Social” as customer reviews now play a key role in the search rankings.

Click here to read more from Brian Solis on this topic
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Online group buying goes mainstream

We’ve also witnessed the rise of Facebook deals and Groupon as everyone seeks to find a great deal in these recessionary times and experiments with Facebook commerce. Rumours abound that Google is going to acquire group buying site Groupon which suggests a forthcoming battle with Facebook deals and also speculation as to what will happen to LivingSocial which is a popular group buying site with 10 million users. Expedia has been launching national deals on Groupon in the UK and has obviously taken a first mover step.

These recent moves suggests that online group buying for discounts will go mainstream and we’ll be avidly checking these sites for the best deals of the day for our area. Colleagues are already telling me they are hooked and cannot resist a good bargain.
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Browser Wars

In addition Google is shaping up for the internet browser wars with Microsoft as Mashable reports that Google’s Chrome Browser is now heading for 10% market share which is quite an achievement.

Click here to read more about browser stats and wars
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Flickr Rokp
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The growth of “moblogging” and the power of the mum blogger

As confirmed in Technorati’s “State of the Blogosphere” there has been a big increase in mobile blogging as the use of smart phones increases sharply and a concentration of blogging about brands by the “mum” blogger who are influencing key buying decisions more than ever before as also reported in New Media Age. Women seek these trusted female communities for advice on holidays, products and service as trust in mainstream media declines. According to this global blogging survey corporate bloggers are in the minority (1% of total) although self employed bloggers make up 21% of the total blogging community.
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Travel industry events

For details of upcoming ITT and AWTE events please click here

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