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Welcome

Welcome to the September issue of the Face Marketing
e-newsletter, and thank you for all the fantastic feedback on the previous edition.

It has been a busy August as I’ve been working, with a client team, on a social media roll-out in the leisure sector. In this issue I want to share with you some key learnings in social media marketing through our roundup of blogs and news stories and keep you informed of imminent travel industry events.

I have been made aware of 3 roles in the leisure and telecom related sectors. Please email me a CV with a covering letter if any of you or your colleagues are interested in these roles.

We are always keen to increase our network so if you know someone who you think might like to receive a copy please let us know or forward them the following link - http://tiny.cc/gmp16.

I hope you had a good summer, let’s hope the sunshine continues long into Autumn.

Kathryn

We have trawled the media to bring you a round up of leading blogs and comments on digital and social media marketing with a focus on the travel industry.

Spooky coincidences and a letter to the CEO
21 September 2010 read more >

Do you really need a Chief Listening Officer?
03 September 2010 read more >

What can I write in front of all those eyeballs?
25 August 2010 read more >

Listening to customers and measuring improvements
17 August 2010 read more >

Why does social media cause indecision?
10 August 2010 read more >

An Introduction to Social Media for newbies
26 July 2010 read more >

dpstyles
www.flickr.com

Geolocation services gain influence in the travel industry

It was interesting to see the Google Places challenge to FourSquare and Gowalla in the US last month and you can read more about the rise of geolocation services and their impact on travel and threat to local publishers in the following links plus practical hints on how to get your business signed up on Google Places and Foursquare.

1. Why Foursquare is the (almost) perfect travelling companion

2. Facebook Places feature about to launch

3. Foursquare beats Facebook

4. Claim your business online with Foursquare and Google Places

Adtronik
www.adtronik.com

Adtronik plans a major media trial

We have had a very productive meeting with a major media company and are planning to implement a large trial using the Adtronik platform. This is a very exciting development for both advertisers wishing to target online communities and publishers wishing to monetise their online content... read more in the blog >

Intersection Consulting
www.flickr.com

Social media hits outstrip Google searches

Visits to social media sites overtook Google searches for the first time this summer as reported by Hitwise and in the blog dated 25 August above. It is clear that all inclusives have remained popular and online searches for key Spanish destinations such as Malaga and Tenerife have remained strong and that Barcelona has become more popular in 2010 ...
read more in the blog>

Travel industry events

For details of upcoming ITT events, the World Travel Market in London, the ABTA conference in Malta and interactive social media seminars for "Mumpreneurs" at Cupcake Mum click here