Project Overview

This was to deliver a new responsive site for the global community of ultra runners. This was a new business and website.

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Our Approach

Face Marketing project managed the development of the site from concept to completion, set up successful Blogger and Instagram programmes which engaged thousands of influencers in ultra running and ran all the online communications and campaigns for 5 years from January 2014 to April 2019. It also set up an annual runner research survey and a partner programme to attract paying sponsors from the sports kit market.

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This online sports community grew to an audience of over 750,000 web visitors from zero. The online runner research demonstrated the extremely positive feedback from members with a 98% net promoter score, showing the high advocacy ratings from web site visitors.

“I have known Kathryn as a marketing / digital professional within the travel and leisure sector for many years as she comes highly recommended by many respected institutions and organisations. I have directly worked with Kathryn since the conception of Kathryn has been pivotal in the development and delivery of the business from the initial business planning through to the design, creative and execution of the site, the back-end build and all aspects of content.

Kathryn has been the dependable pair of hands that I could not have done without to ensure that this project was delivered within agreed time and budget constraints. She has treated the project as if it was her own, caring and nurturing it through every stage of it's development.

Kathryn has a rare mix of talent, knowledge, experience and real world commercial understanding. If you are looking for someone with "fluff" and to talk endless theory, she is not your person - If you are looking for someone who is utterly trustworthy, well connected, solid and who will consistently deliver excellent results, I would absolutely commend her”. 

Steve Diederich, Managing Director, RunUltra Ltd

If you’d like to know how online community engagement programmes and digital marketing could benefit your sports business or start up venture, then please call on +44 (0) 20 7274 6302 or let us know how we can help.

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