The Grow Your Market programme delivered a 25% year on year increase in travel sales for the Going Places business
Let’s face it, it’s tough enough keeping yourself and your team focused on meeting the demands of customers and shareholders. Every day brings its own challenges. Despite best efforts the diary can take over and before you know it the only way forward is to make small increments in service and product development. Not the best way to take your business forward.
That’s why we asked Kathryn to work with our team on a number of important projects. We needed someone to challenge our way of doing things, to ask the awkward questions and to help us to see how we can capitalise on our business today to become a bigger and better player in the future.
With Kathryn’s help we have now implemented a plan to enrol large numbers of our field force in a market growth programme which has been very successful in increasing our profit. We also have in place a development plan which will challenge more established players in our market, with new ideas, lower costs and shorter time frames to market.
John Bavister, Financial Services Director, Going Places Leisure Travel Ltd.