Project Overview

The founder of Face Marketing worked for 5 years with Thomas Cook’s regional marketing teams in 25 markets developing the future foreign exchange customer strategies. She was a key member of the Consumer Futures team and involved in setting up the first Thomas Cook website. She also later worked on the launch of a successful market growth programme with front line travel staff for Going Places which is now part of Thomas Cook.

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Our Approach

We worked with the front line agency staff at agency Going Places (now rebranded Thomas Cook) to develop a market growth programme. The programme involved market research on the local social demographics of each agency and training the front line staff in core marketing skills to grow their local market opportunities

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The Grow Your Market programme delivered a 25% year on year increase in travel sales for the Going Places business

Let’s face it, it’s tough enough keeping yourself and your team focused on meeting the demands of customers and shareholders. Every day brings its own challenges. Despite best efforts the diary can take over and before you know it the only way forward is to make small increments in service and product development. Not the best way to take your business forward.

That’s why we asked Kathryn to work with our team on a number of important projects. We needed someone to challenge our way of doing things, to ask the awkward questions and to help us to see how we can capitalise on our business today to become a bigger and better player in the future.

With Kathryn’s help we have now implemented a plan to enrol large numbers of our field force in a market growth programme which has been very successful in increasing our profit. We also have in place a development plan which will challenge more established players in our market, with new ideas, lower costs and shorter time frames to market.

John Bavister, Financial Services Director, Going Places Leisure Travel Ltd.

Going Places (now part of Thomas Cook) is just one of the travel related businesses which has benefited from our relationship driven approach to marketing planning.

If you’d like to know how to implement a new marketing growth plan for your business, then please call on +44 (0) 20 7274 6302 or let us know how we can help.

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