Project Overview

This project was to develop the social media strategy for Tourism Authority of Thailand in UK and deliver the online community management for their Amazing Thailand Facebook and Twitter pages.

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Our Approach

The work included setting the key themes, agreeing the target market segments and training up the team. The strategy included development of a comprehensive social content planning process to support each marketing channel.  Face Marketing also project managed the #ThaiTales Travel Blogger Contest for Tourism Thailand with the World Travel Market in 2012.

This campaign aimed to:

  • increase the quality and choice of travel content on all social channels
  • raise awareness of Thailand as a family and adventure location  
  • increase blogger attendance at WTM 2012.
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We doubled both the number of fans and the level of fan engagement to five times the average with posts achieving up to 14% virality. We increased the fan base of FanclubThailand by approximately 1,000 fans a month from 4,000 to over 11,000 in 4 months. In 2019, Tourism Thailand has 74,000 fans. 

Tourism Thailand is just one of the businesses which benefited from our innovative relationship approach to digital marketing.

If you’d like to know how online community management and blog programmes could benefit your business, then please call on +44 (0) 20 7274 6302 or let us know how we can help.

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