Project Overview

Face Marketing worked closely with the World Travel Market (WTM) team to set up the first blogging programme for this global B2B event organiser.

Our approach icon

Our Approach

This included development of the initial content plan, monitoring and development of the social posts to support the blogs. We also carried out a comprehensive research programme to assist with the development of WTM’s future events strategy.

In addition Face Marketing developed a four week digital marketing training webinar programme for World Travel Market clients around the world which received very positive feedback. 

This work was followed by an indepth research project into the event market for Reed International.

Results trophy icon


In July 2012 WTM was awarded the AEO Best Use of Social Media Award for its innovative social media programme. 

“Kathryn has helped developing WTM's blogging programme since the middle of last year; her attention to detail is excellent as always thinking outside the box. I would recommend Kathryn to any business looking to develop their blogging activity.” 

Michael Juarez, Head of Marketing and Communications, WTM

WTM is just one of the travel related B2B businesses which has benefited from our innovative relationship and social approach to digital marketing. If you’d like to know how to set up a social programme for your business, then please call on +44 (0) 20 7274 6302 or let us know how we can help.

View all case studies

Let's get started

Email Kathryn to find out more.

Contact us