Building engagement with your target audience is a two way process

Key success factors to successful customer engagement
We’ve identified over the years those factors which are critical to building successful customer engagement using email and social media channels and tools such as online chat and bots.We know the importance of respecting your customer data and staying GDPR compliant and how to reward customers for sharing more data with you. We have worked with clients to enable their customers to easily update their own data and give feedback with many proven benefits.

Reward programmes

Recent research carried out by Nielsen with brands such as Virgin Atlantic has proven the improvement in purchase intention if customers make a referral.  

We have worked with several brands that have high repeat purchase patterns and developed reward programmes that have enabled their customers to play a key role in their customer communities as moderators or advocates.

Lead generation programmes

We have launched numerous campaigns for clients which have led to campaign pages driving the highest traffic on record and increasing their email database substantially with quality new target audiences and advocates. We have launched successful programmes on social media to drive repeat purchase and new leads.

Influencer PR

We have worked with influencers in key leisure, travel and sports industries to build compelling content which has created a step change in their follower and fan bases. You can read about the #ThaiTales Blogger of the Year programme we developed for Tourism Authority of Thailand.

Related case studies

We’ve worked with some of the biggest travel, sport and leisure brands:

Launched customer and content strategy

We developed the social media strategy for Tourism Authority of Thailand in the UK and delivered the online community management for their Amazing Thailand Facebook and Twitter pages.

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Digital marketing training for EMEA teams

This project involved hands on training for the core BA marketing teams from UK, Europe and Dubai in digital marketing skills and social media strategies.

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Let's get started

Email Kathryn to find out more.

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