Services | Digital strategy

How we’ll develop your strategy

Life is complicated enough so we believe creating effective digital strategies should answer 4 basic questions and is much more than a set of tactics:

  1. Where are we now?
  2. Where do we want to be?
  3. How do we get there?
  4. How do we know if we’re successful?

We offer workshops with your team to plan how best to maximise digital opportunities, whether that’s working with key influencers in core market sectors and/ or niche markets or figuring out how to:

  • Solve key customer pain points
  • Maximise customer revenue and retention
  • Identify emerging new customer segments
  • Move the customer along the marketing funnel from awareness to purchase of your products and/or services.

Strategic planning includes the following research to answer the above 4 questions.

Behavioural insight and analysis

Knowing your audience is critical. Using the latest analytical tools and techniques, we’ll analyse and uncover the behavioural insights you need to underpin your digital strategy.

Channel and platform research and analysis

We look at which channels your customers are using and where they go online. We advise on how to optimise your channels and how to best reach your audiences most cost effectively.

Sector trend research

We are plugged into some of the best forums showing leadership on digital matters so we can spot the latest trends and best practice as it emerges.

Competitor benchmarking

We can help you on how best to benchmark with your competitors and plan for how to be one step ahead, using the right tools, practices and listening techniques.

Related case studies

We’ve worked with some of the biggest travel, sport and leisure brands:

Developed a new Customer Strategy

We developed the Customer Strategy for National Trust working closely with the marketing and property teams. It featured as a marketing journal case study.

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White label online partner programme

We developed a white label online partner programme for the distribution of the Opodo booking engine on third party websites such as airports and other travel companies.

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Let's get started

Email Kathryn to find out more.

Contact us