Services | Training and research

We’re happy to share our learning, developed over twenty years of working with travel clients in digital marketing.

Training seminars

Face Marketing has provided successful training seminars in digital marketing for businesses at the following events over the last decade:

  • Barclays Bank in 2011- 2018
  • Eye for Travel Social Media conference (Amsterdam)      
  • HOSPA Seminar
  • Tourism Management Institute Conference
  • Tourism Society Seminar  
  • Travel Technology Show (UK)
  • World Travel Market Social Media webinar series.

If you require a digital marketing speaker for your event or want to skill up your team on any aspect of digital marketing whether that’s how to do utm coding, an intro to Google Analytics or how to plan your content, we can help.

Research services

We have organised a raft of different research projects for clients as listed below:
 
Examples of our research projects

  1. Mystery shopping to determine the quality of customer service delivered.
  2. Qualitative one to one telephone research with existing B2B clients to understand the quality of the current service provided to a corporate travel provider.
  3. Research with prospective distribution partners to help to shape the value proposition for a large online travel agency wishing to host its booking engine on their sites.
  4. Research to determine the current usage of a travel booking engine.
  5. Sourcing the right quality of database leads for a B2B company wanting to reach retailers who would have a need for their asset recovery service.
  6. Perceptual mapping and consumer testing of a new travel product before launch in the marketplace.
  7. Desk research on the best market sectors and decision makers to target for a new B2B product and acquisition of email data to support the launch of a new B2B service in the retail and manufacturing industries.
  8. Project management of online user tests to check usability of new client website.

We follow best practice in research

Face Marketing abides by the Market Research Society Code of Conduct which aims to protect the interests of survey respondents and their confidentiality.

In line with normal market research practice, a list of those interviewed for any market research conducted on behalf of our clients would be published but the name of the individual respondent would not be revealed.

Brand monitoring and listening

We have a range of tools we use to measure the brand sentiment as to whether it’s positive, negative or neutral and conversations happening about your brand on third party sites.

Brand monitoring can really assist a brand to understand where they need to take measures to improve their brand reputation. It can help to avert any public relations disaster by responding to negative feedback and engaging with customers on third party review channels such as Trip Advisor and other review sites.

The listening phase

This is often one of the most important phases of our work with clients as they discover
the level of online conversation happening about their brand.
 
We offer affordable solutions for brand tracking on the internet and managing responses to your social media content, supported by a dashboard that can help to track the most important metrics to show the success of your marketing activity. We not only share the results but shape plans which can help to improve current brand perceptions.

Lead generation opportunities

We often find that brand monitoring and tracking responses and activity on social and email channels can deliver lead generation opportunities. We can then match these opportunities with customer service and outbound sales activities to deliver positive ROI and improve look to book conversion ratios.

Please contact us if you

  • have a specific research or training need
  • need to know more about the preferences and needs of your customers.
  • want to acquire new customers but don’t know how to reach them cost effectively.

Related case studies

We’ve worked with some of the biggest travel, sport and leisure brands:

Integrated customer strategy and roll out

We developed and rolled out an integrated Social Media Strategy for the business. We trained up the marketing team on how to optimise and integrate the social media channels into the marketing mix.

Find out more

Marketing Strategy to target new customer segment

We developed the UK corporate strategy for this online hotel booking agency business, working in partnership with the marketing team.

Find out more


Let's get started

Email Kathryn to find out more.

Contact us