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Generating leads through improved customer engagement

We help travel, sport, leisure and financial service brands to attract the right quality audience to their business.

To stand out and succeed in the competitive digital world of travel and financial services means focusing on the right quality of customer that can deliver a return on your marketing investment.

This means being crystal clear about:

  • Identifying clearly who you want to target and the best way to reach them,
  • Finding the right messaging to attract them to your brand and to make them take action,
  • Doing all the above in the most cost effective way.

We have expertise in achieving all of the above and more. Over the last 9 years we have been trusted by many travel and financial service brands to deliver compelling marketing campaigns and websites. They have made a big difference to their bottom line.

We have worked for tourist boards, airlines, online travel agencies, financial service and investment companies, property rental agencies and sports brands.  

We deliver effective customer propositions, engaged online communities, attractive websites generating leads, enquiries and bookings for our clients.

We’ve also created and curated lots of engaging and highly visible content for online searches in the form of blogs, posts, campaigns and newsletters to drive interest from clients’ target audiences.

Campaign and<br/>Content Creation icon

Campaign and
Content Creation

High performing integrated campaigns and content deserve meticulous planning and execution. Learn about how we test, execute and optimise our campaigns to have maximum impact and return.     

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Community<br/>Management icon

Community
Management

There is no substitute for the coal face in knowing what works and what doesn’t when it comes to creating online communities that are trusted, valued and shared.

Learn how we developed high performing communities which delivered engaged audiences and attractive opportunities for online advertisers and business partners.

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Digital<br/>Strategy icon

Digital
Strategy

Life is complicated enough so we believe creating effective digital strategies should answer 4 basic questions.

Learn more about how we have worked with clients to deliver well researched digital strategies.  We minimise risk and maximise strengths and opportunities by using research, metrics and dashboards.

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Training and<br/>Research icon

Training and
Research

Learn how to conquer a constantly changing digital world by listening harder to customers, discover ways to streamline your digital content and optimise what your team are doing.

Speak to us about marketing audits, plugging a skills gap or working with your team to coach them to become even more proficient in navigating the digital challenges ahead.

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Website<br/>Development icon

Website
Development

Talk to us about our intelligent website development process that ensures your website communicates your customer proposition seamlessly and compels your target audience to reach out and make contact.

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Our clients

We’ve worked with some of the biggest travel, sport and leisure brands:

Quotation

“Kathryn has unrivalled expertise in direct marketing. In a completely new sector to her, Kathryn worked with us to take a new business from nothing to a fully functioning online presence in a matter of weeks.”

Bill Howie
Chief Executive
ACQSYS Supply Chain Solutions Ltd

Blogs and news

Read some of our many articles on what we’ve learned along our digital journey in the travel, sports and leisure industries over the last 10 years.

 

03 Feb 2021

Where is the confidence for Summer 2021?

As a gaze out of my home office window at the rain lashing against the window pane I dream of all those places I could be.

This blog explores what the consumer research is really telling us about UK confidence to travel abroad in summer 2021 and why a back up plan is important.

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26 Nov 2020

What I learned at the Virtual World Travel Market

A run through some of the key learnings from the WTM sessions including sustainability and travel search behaviour from the dreaming stage.

A summary of recent travel trends and attitudes to travel with some thoughts on how we can rebuild consumer confidence to travel again. 

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21 Oct 2020

My 7 helpful routines for surviving lockdown

Learning from hard times can make us stronger. As we approach the longer winter nights and a second wave of Covid-19, I thought I’d share some things I’ve learned about myself and what worked for me during the first lockdown. Maybe they can help you too. I'd love to hear about things that worked for you.

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